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Rare ales in the Beer and Now… as new online bottle-hunter is launched

By: JimOldfield

July 17th, 2012

Three Manchester-based entrepreneurs have launched what they say is UK’s first “niche specialist online world-beers store”.

rare_ales_170612Led by CEO and founding partner Andy Etches, the trio of real ale lovers said they joined forces after spotting “a distinct lack of online retailers” selling their favourite beers.

After years of research into how they could source the world’s best independent beers and deliver them to doorsteps, the BeerandNow store – at www.beerandnow.co.uk – was born.

They say: “The beers that we stock are almost impossible to find in a high street store, and are even hard to find in specialist bars.

“We have searched high and low to secure the best distribution deals with the independent breweries to ensure that our prices are the lowest in the UK and we’re confident enough to back this up with a price match guarantee!”

Etches added: “BeerandNow.
co.uk is a true labour of love from myself and the other founders. We share a passion for fine ales, that we want to share with as many people as possible.

“We started this business with an aim of encouraging the discovery of incredible beers, and to simply offer the best possible experience to our customers.”