Beatson’s play generations game for Shepherd Neame
By: JimOldfield
May 14th, 2012
Glass giant Beatson Clark has been chosen to supply label-less bottles for a special ale brewed to mark five generations of the oldest brewery in Britain.
Shepherd Neame is producing Generation Ale to remember the ongoing commitments of the Neame family.
It will be sold in a unique wooden presentation box at selected outlets throughout the country.
Beatson Clark has created a custom-finished 750cl amber glass bottle, embossed with the words “Shepherd Neame Faversham Brewery since 1698”, in place of a label.
The ale combines five types of roasted malt and five varieties of traditional Kentish hops.
Shepherd Neame production and distribution director Tom Falcon said: “Beatson Cark have supplied us with many different bottles in the past and we were confident that they would do an excellent job providing a superb bottle for our Generation Ale.
“Other beers in our portfolio have highly recognisable brands, such as Spitfire and Bishops Finger, but with Generation Ale the brand is the brewery itself and it was very important that we got the presentation right.
“Beatson Clark were very helpful and receptive to our ideas; they worked in a very innovative way and their flexibility really made a difference.”
Hand-pumped links
Shepherd Neame: www.shepherdneame.co.uk
Beatson Clark: www.beatsonclark.co.uk
