Adnams low-alcohol beers ginger up those office leaving dos!
By: JimOldfield
August 12th, 2012
East Anglian brewer Adnams has launched two new low-alcohol bottled beers, to help those who like a drink with work colleagues at lunchtime or at close of play – but worry about going over the drink-drive limit.
Ginger Beer comes in at just 2.5 per cent ABV – while its stable mate, Sole Star, tips the ABV scales slightly higher, at 2.7 per cent.
The company is targeting lunchtime and early evening consumption.
To launch Ginger Beer, the Southwold brewers gave away free bottles, recently – to anyone who had ginger hair (no wigs allowed)!
