Beatson’s bottle new brews for Belgians!
By: JimOldfield
July 10th, 2016
When South Yorkshire bottling specialist Beatson Clark were called on by the Belgians to help package a new landmark series of brews, Beatson’s did what they always do… and bottled it, good and proper!
The Humblet family restored Bertinchamps farm in 2011 and launched their first range of beers from their new brewery, two years later.
Sleek and distinctive – Beatson’s Belgian bottles.
But when they prepared a second wave – of more unusual ales – they decided they need a bottle as distinctive as the beer itself… and turned to Rotherham!
Via its sister company, Pont Europe, European glass specialist Beatson Clark soon came up with an eye-catching 330ml beer bottle for the Humblet’s new B+ brand.
The first beer to be brewed in the B+ range was Pamplemousse, or grapefruit, and this will be followed by a white beer or wheat beer and other styles later this year.
Pamplemousse has already been sold in France, Italy and Taiwan and will be launching soon in other Asian countries and South Africa.
Mario Vleurinck, Pont Europe’s Sales Manager in Belgium, said: “Beers with fruit flavours sell very well in warmer countries and Bertinchamps hopes to export 70 per cent of its B+ range while selling the remaining 30 per cent in Belgium. It’s great to see another overseas customer choosing Beatson Clark’s standard bottles because of their elegance and quality”.
And Jean-Philippe Humblet added: “When it came to launching our new range of beers we were looking for a nice, distinctive 330ml bottle that hadn’t been seen much on the market.
“We spoke to various glass manufacturers but couldn’t find what we were looking for – until we met Mario, who showed us the Beatson Clark range.
“The bottle we chose has an unusual shape and we really like its modern and elegant design.”
Bertinchamps Brewery near Gembloux is a labour of love for the Humblet family, whose chief, Benoit, is an experienced brewer of Belgian beers.
When they discovered Bertinchamps farm in 2011 it was abandoned and in a bad state of repair, but after two years of restoration work a brewing system was installed in the old barns.
The first range of beers brewed by Benoit was the 6.2 per cent Bertinchamps Blonde, 7 per cent Bertinchamps Brune and heavyweight Bertinchamps Triple, at 8 per cent.
More info: www.beatsonclark.co.uk
