July 6th, 2016
Hard on the heels of Boaty McBoatface being picked online, as the name for a new polar research vessel, the golden touch of McFace has struck once again! This time Wheaty McWheatface – the brand new brew of West Berkshire Brewery – has come out on top, winning the 2016 Imbibe Wheat Beer Challenge.
An expert wheat beer judging panel whittled down 34 contestants, nationwide, to just five for the grand final. It was then up to the audience at Imbibe Live to pick the overall winner.
The lucky audience – made up of members of the on-trade, beer experts and brewers – tasted the beers, then indicated their vote with coloured Ready Steady Cook-style, cards, as the finalist brewers shared the ideas and the brand imagery behind their beer.
As Wheaty McWheatface – created by West Berkshire’s head brewer Will Twomey – was announced the winner, chair of judges Mark Dorber declared: “He nailed the wheat style. The balance was exemplary. It was crisp, fresh and spoke of English material”.
Will explained that he created Wheaty McWheatface on the pilot brewkit especially for the competition, using British ingredients throughout, from the 50:50 blend of wheat with Maris Otter, via the Kent First Gold hops, through to his own ale yeast the winning ale.
Then it was just down to a “very proud” Will to haul away the prize… a rather large pair of tickets to visit Pilsner Urquell brewery in the Czech Republic, as well as a seasonal listing at a selection of M&B’s leading pubs for Wheaty McWheatface.
Wheaty McWheatface was named by ale lovers following a “#nameourbeer” Twitter competition.
The other finalists came from the Harviestoun Brewery, Boss Brewing Company, Heavy Industry Brewing and The Little Beer Co.
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