July 18th, 2016
Love ’em or hate ’em… the staff at outrageous Scottish brewer BrewDog are intent you aren’t going to igmore ’em.
The latest stunt from north of the border is a “terminally hoppy”, 8.5 per cent double IPA that dies in just 35 days… yet is linked to a push for organ donation!
Born To Die 18.08.16 is brewed with a shelf life of just over a month, and dies on the stated date. Each bottle comes with its own organ donor card, which can be ‘popped’ out of a special beer mat, and which includes a link to the official UK organ donation register
Aberdeen-based BrewDog hopes to encourage consumers to sign up to be organ donors as they quaff.
Born to Die features a mass of American hop varieties including cascade, simcoe, amarillo and citra. August.
BrewDog’s shelf-life looks much longer than that of this ale… the brewery’s full-on strategy has seen it recently ranked at number 10 in the Sunday Times Fast Track 100 list of the country’s fastest-growing private businesses.
For more, visit the website