Wadworth invests in 6X beer delivery system
By: JimOldfield
May 29th, 2012
Wiltshire’s historic Wadworth brewery has invested in an ultra-high-tech system to revolutionise how it delivers its award-winning ales.
The 137-year-old brewer has linked a TomTom vehicle tracking system to computer routing software from Paragon Software Systems, to completely automate deliveries to the company’s delivery planning to its 700 outlets across southern and western England.
The system replaces its current manual planning system and is being phased in over the summer to cover its entire delivery fleet… including its shire horses!
The first job for the new system is a complete review of the brewery’s current delivery strategy.
The system will then give Wadworth’s distribution team the ability to check on the vehicle movements in real time, allowing them to allocate fair workloads and fine-tune deliveries on the run.
It may even afford the brewery the chance to provide delivery arrival time updates to customers.
Jon Grellier, the brewery’s supply chain manager said: “The live information will give us a clearer picture of when the vehicles will arrive at the customer sites, which means that we can pre-advise them of their deliveries.
“The ability to review our delivery operation is critical as we are seeing strong growth in our free-trade business.”
